![Consumers had been lured away from cereal aisles in recent years by a fast-growing menu of other exciting breakfast options, at restaurants and home. The pandemic awoke the sleepy segment, pushing U.S. cereal sales back above $9 billion in 2020 — good news for the two Minnesota companies, General Mills and Post Consumer Brands, that […] Consumers had been lured away from cereal aisles in recent years by a fast-growing menu of other exciting breakfast options, at restaurants and home. The pandemic awoke the sleepy segment, pushing U.S. cereal sales back above $9 billion in 2020 — good news for the two Minnesota companies, General Mills and Post Consumer Brands, that […]](https://www.nashobavalleyvoice.com/wp-content/uploads/2021/12/low-l-cereal1231.jpg?w=59)
Cereal was a winner in the pandemic, but sales show signs of wavering
Consumers had been lured away from cereal aisles in recent years by a fast-growing menu of other exciting breakfast options, at restaurants and home. The pandemic awoke the sleepy segment,...