When you’re out and about this weekend, take a drive past Boarding House Park. It will look dormant and empty, a far cry from the hustle and bustle that accompanies Lowell Summer Music Series shows.
Yet, that’s not to say there’s nothing happening with the series. Cellphone lines, email accounts and laptop computers are buzzing as LSMS officials try to plan for an uncertain future by transferring as many 2020 concerts into 2021 as possible.
The latest announcement for 2021 came Tuesday when, Tower of Power’s show, originally scheduled for Aug. 22, was moved to Aug. 21, 2021. (Funny how routing schedules keep all the concerts on the same weekends, which shows how every act and every venue are working together to keep as much of this year intact for next summer.)
Tickets for Tower of Power are $49 in advance, $60 on the day of the show and $149 for premium seating. They go on sale Friday, Aug. 7 at 10 a.m., at www.lowellsummermusic.org or by calling 1-800-657-8774.
It’s the fifth 2020 show to be announced for 2021, and LSMS officials say they hope to have new shows to announce in the weeks and months ahead.
Peter Aucella, programming director with the Lowell Summer Music Series, told me over the weekend that while 2021 ticket sales are slow right now, they are committed to building the 2021 series.
“We appreciate those who are committed to see these artists in our venue,” Aucella said. “Many other venues have shows on sale for 2021, so we want to be right in there with them in the hope that circumstances will allow them to happen.”
Aucella said LSMS organizers will be reaching out to build their sponsorship base this fall and winter to ensure financial viability. They would like to introduce e-gift cards this winter along with new web features for the 2021 lineup.
Now, take another look at Boarding House Park. With a lot of hard work (and even more good fortune), it won’t be this quiet again in the summer for a very long time.