PEPPERELL — Girl Scout cookies have been around 100 years — not the actual sweet flat cakes, but the worldwide selling campaign that nets the organization hundreds of millions of dollars.
The local hub for the annual marketing campaign was 30 Lomar Park, where more than 2,000 cases of the familiar favorites were delivered recently during what is known as the Cookie Drop.
This is the first stop for the sweets en route to their final destination; your belly.
The Girl Scouts will begin selling immediately, using a variety of methods from door-to-door to temporary kiosks and parental employment networks.
The Girl Scouts are in friendly competition with each other but also work as a unit to outsell neighboring rivals.
Lomar Park is one of four central Massachusetts locations to receive cookies earlier this month, igniting a flurry of well choreographed drive-through, car-loading troop leaders to procure the anticipated number of boxes for their young entrepreneurs to sell over the coming months.
The troop leaders distribute the boxes of cookies, including perennial favorite Thin Mints, to the individual scouts who in turn devise their own sales plans.
The 2,239 cases will be spread out to the independent troops within the central and western part of the state, along with 17,000 cases in Worcester, 8,500 in West Springfield and 4,600 in Palmer.
The girls, locally, nationally and internationally, garner far more than troop funding for their efforts. According to the organization’s website, five enduring life lessons spring from the three-month delve into merchandising: goal setting, decision making, money management, people skills and business ethics. Most of the proceeds go directly to the council — about 70 percent — with the rest spread between the exact troop and the national organization.