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GROTON — Indigo, a shop specializing in clothing and home goods, has opened a new retail location at 30B Hollis Street in Groton.

Indigo’s products are made by women both in the U.S. and all over the world, and their unique selection of clothing and home goods provides opportunity for the women that made them. Indigo is in good company at the Hollis Street location, flanked by Groton Hair and trendy FACETSetc which opened its doors in 2015. Indigo’s opening marks the third women-owned business to occupy the retail location.

The store will officially open its doors with a “grand opening” event on Nov. 3 from 5 to 9 p.m.

The inspiration behind Indigo, owned by sisters Susan Daly and Laura Daly O’Connor, is both profound and unique. Susan and her husband Tony made many trips to Ethiopia to adopt three siblings. During their travels, Daly met an Ethiopian entrepreneur who started a business; whereby, he taught women how to sew. Through opportunity, not charity, Daly saw the impact of teaching the women in the community a skill so they, in turn, could support their families.

“The positive ripple effect was staggering,” said Daly. “By having a skill, local women found self-esteem, independence, income, and the means to educate other women so they could have a brighter future. I knew then, that somehow I wanted to be a part of this movement.”

Indigo offers contemporary styles for every woman, including a fabulous line of jeans made in Mexico, basic T-shirt’s and tanks from in LA, and beautiful, classic sweaters made in Bali. The shop also carries textiles from Ethiopia, Guatemala and Mali; leather products from Ethiopia and Mexico; shoes from Peru; and candles made by female refugees who live in western mass.

Additionally, a local clothing designer originally from Ghana designs beautiful dresses for women and children using traditional African fabrics. They are made by women in Ghana and shipped to Indigo in Groton.

Co-owner and sister Laura Daly O’Connor said, “We believe that when a woman is given the opportunity to pursue her dreams, not only is she empowered, but the world is a more beautiful place. Our focus is to provide simple, beautiful products, while supporting artisans and vendors that are socially responsible and preferably women owned.”

According to the U.S. Department of Labor, almost all (99.9 percent) of women-owned businesses are considered small businesses, and 36 percent of all businesses are women-owned.

More importantly, they account for 12 percent of all sales.

Tracey Smith, owner of neighboring business FACETSetc, a specialized boutique offering unique and customized jewelry and artisan gifts, commented, “It’s inspiring that we have a location where three businesses are owned by women. There’s definitely synergy between our offerings.

Where else can you find a hair salon, a clothing boutique, and a jewelry and gift store in one location; it’s the perfect destination for women.”

Indigo is open Monday, Tuesday, Wednesday and Friday 10 a.m. to 5:30 p.m.; Thursday 10 a.m. to 7 p.m. and Saturday from 10 a.m. to 5 p.m.

“We want women to see that clothing can be both beautiful, classic and also responsibly sourced,” said Susan. “At Indigo, you can fill your closet with beautiful clothing and decorate your home with simple, beautiful items all while supporting women around the globe.”

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