Store opening ‘Frames’ a history of local cooperation


GROTON — Frames with a History, FACETSetc, and Groton Hair, will hold a joint launch party for Frames with a History, a new, Groton-based business that focuses on the creation of unique, custom picture frames, architectural window mirrors and furniture; all made from reclaimed woods and aged materials.

In an age of individual survival in the world of small-based businesses, the three owners connected through a shared experience of launching and growing successful local establishments. Frames with a History’s launch party will take place on March 25 from 4 to 7 p.m. at 30B Hollis St. in Groton. Also participating in the launch party are FACETSetc and Groton Hair, both located at the 30 Hollis Street location.

Frames with a History, whose main woodworking shop is in Ayer, recently opened the doors to its new studio at 30B Hollis Street in Groton. Owner Bill Phaneuf designs and handcrafts vintage home decor items that come with a history.

“Finding and working with old, sometimes historic reclaimed wood is a lost art,” Phaneuf said. “It’s more difficult to work with but, in the end, each piece has its own story to bring to its new owners.”

Phaneuf said he can draw out more than just the woods history and create the most beautiful finishes for clients.

“Our materials often include exterior shutters, doors, trim, molding, flooring, siding, columns and re-sawn planks from large structural beams that come from grist mills, barns, factories, old mills and other New England locations,” he said. “It’s those critical years of history that provides the unique colors and patinas found on our creations.”

It’s the reclaimed wood that really makes a piece of furniture, mirror or picture frame stand out, he added. “I strive to make each piece a one of a kind creation and using historic, reclaimed wood provides me with the perfect canvas.”

“There are a number of ways for small businesses to band together for support, but this event feels like a little more grass-roots,” said Tracey Smith, owner of two-year-old FACETSetc, a boutique offering contemporary silver, crystal and beaded jewelry designs; distinct, artisan gifts; and jewelry/watch repair services. “With Bill opening his new Frames with a History studio next door, it made sense to throw a collective celebration.”

Smith emphasized one of the keys to success for local new businesses: be unique.

“You have to stand out and offer a service that you know is in demand,” she added. “We all have one thing in common; a relentless approach to customer service, unique and in demand offerings, and a desire to help each other succeed.”

Sandra Erickson, owner of Groton Hair Salon, a long-time staple of the local Groton business community, said, “Local businesses always help to support each other, so when Tracey and Bill told us about the launch event, we were happy to take advantage of another opportunity to work more directly with local businesses. It’s great to have FACETSetc and Frames with a History join us in such a great location.”

Salt & Light Café, located at 159 Main Street, will provide a sampling of their rustic American-infused horsd’oeuvres for the event, and Lavender, located at 137 Main Street will display floral arrangements.

The owners of Frames with a History, FACETSetc, and Groton Hair are welcoming the public to the event, which will include refreshments. Both FACETSetc and Frames with a History are offering 15 percent off all merchandise during the event hours of 4 to 7 p.m. Groton Hair will raffle a generous gift basket, which includes a gift certificate to the salon.