PEPPERELL — This summer, the town will receive six gifts from the Pepperell Business Association. Each Tuesday, a live band will perform at the PBA bandstand in the town field. For free.
Also free, each week, are ice cream sundaes and give-aways from the sponsoring businesses. Dr. Davis Ice Cream provides the icy treats for the first three weeks, and Charlotte’s Cozy Kitchen takes over the responsibility for the last three, said PBA member Georgette Rogers.
The free ice cream social that used to open the season was so popular, the PBA found a way to offer it during every concert, she said.
A community partner is responsible for scooping the dessert, a different group each week, she said. The partners are all nonprofit organizations that get more exposure during the event.
On July 7, the Pepperell Fourth of July Committee was in charge of the ice cream.
Each concert also has business partners that pay $150 for the night. They set up tables and can give things away and hold raffles, Rogers said.
During the first concert, Breen’s Diner supplied free water, Mariano’s offered whoopee pies and Janet Cramb and Company Real Estate had information available. Lyons and Tzanoudakis, LLP was also a sponsor.
The weekly concerts, which run through Aug. 11, are a team effort.
Alan St. Croix, owner of Pepperell Music Center, arranges the entertainment. He was excited about the line-up. “This year should be a good season,” he said.
Pepperell Recreation lets the businesses use tables from the Community Center and keeps the facilities open during the concert.
North Middlesex Savings Bank has been the premiere sponsor year after year, Rogers said. Other community members, the Hazel Brooks Fund and Lynne and Richard Potts, are not associated with the PBA, but are sponsors.
The PBA has a long connection with music in Pepperell. The association built the bandstand in 1998. PBA member and owner of KRM Carpentry, Kenny Morgan, was the builder, Rogers said.
Usually 250 to over 300 people will come to the concerts, she said.
The turnout was low for the first one this year because the PBA was late in getting the word out, said President Mark Vasapolli. The banner that usually flies over Main Street was not up in time because of the parade, he said.
The proof of success is in peoples’ reactions to the music. Throughout the field, heads bobbed and bodies swayed to the classic rock of Eastwood Peak. The band has played together since the 1960s, St. Croix said.
“This is like our favorite band,” said Pepperell resident Debbie Giuffre. “I always come to the concerts.”
Concerts begin at 6:30 p.m. Tuesdays on the town field. The rain date is Wednesday. If it rains both days the concert is canceled. Up-to-date information is on the Pepperell Business Association Facebook page.
The remaining schedule of performers is as follows:
July 21, Rubber Soul, Beatles music. Community Partner: Pepperell Rotary Club.
July 28, Strictly Overtime, classic rock. Community Partner: PACH.
Aug. 4, Nashoba Valley Concert Band, Community Partner: Pepperell Women’s Club.
Aug. 11, Dark Side of the Moon, Pink Floyd music and light show. Community Partner: Pepperell Friends of Recreation.