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AYER — From now through Sept. 3, Aubuchon Hardware customers can help fight childhood cancers by giving $1 to the Jimmy Fund through the A Chance for Kids program.

The hardware store chain’s goal is to raise more than $50,000 for pediatric cancer research and care at Dana-Farber Cancer Institute.

With each contribution, customers will receive a promotion card, with prizes ranging from all-inclusive resort vacations, airline tickets, theme park admissions, and merchandise discounts at Aubuchon Hardware, Olympia Sports and on Burger King food.

This is Aubuchon Hardware’s first year of participating in the A Chance for Kids program, which is now in its 13th year and has raised more than $10.9 million for Dana-Farber. Aubuchon Hardware stores in Massachusetts, Maine, New Hampshire, Vermont, New York and Connecticut will be part of the program.

“It is a unique privilege for us to partner with Dana-Farber and the other retail establishments involved in the A Chance for Kids program,” said M. Marcus Moran Jr., president and CEO, Aubuchon Hardware. “We have some of the most wonderful and loyal customers, and I hope that they embrace this fundraising effort as much as all of us here at Aubuchon Hardware.”