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We residents of Ayer, Harvard (including the DREZ) and Shirley should brace for the media blitz!

Trinity Financial and their (supposedly) high-power P.R. firm have begun their campaign to change Vicksburg Square’s future from an innovation and technology center to housing. We’ve felt the first tremors of the earthquake; the tsunami is building on our horizon.

A fellow named McMorrow has put an editorial in “Commonwealth Magazine,” then its twin as an op-ed column in The Boston Globe. A supporting article was placed in the e-mag “Business Insider.” Two other papers ran an editorial containing misinformation.

Boiled down to its essentials, their message is this:

“Residents of small towns who don’t want an urban-style housing development in their midst are narrow-minded Neanderthals. We sophisticated city folk have a duty to enlighten those unfortunate town folk to elevate them to our higher level of being, where they will welcome the untried experiment of plunking a city block of housing down in the middle of nowhere, where there are none of the urban amenities essential to support its residents.”

Read and listen attentively to their media campaign. Will they shift their message, or will they stay on point as they bulldoze us toward Super Town Meeting?

See city folk’s confusion about Vicksburg Square and Fort Devens barracks at www.businessinsider.com/why-bostons-expensive-real-estate-is-a-huge-problem-2011-12.

An update: The February theme for Trinity and their supporters seems to be, “We’re such nice people, you should let us urbanize your towns now, instead of waiting for the market to do that naturally over your generations.”

(A tip of my hat to the writer of your Friday the Thirteenth editorial!)

FRANK FREDERICK MAXANT

Ayer