Skip to content



Boutique brings ‘unique’ to downtown Ayer shopping


AYER — Littleton resident Holly Robinson may be new to the retail game, but she’s a seasoned expert on women’s accessories.

It’s an interest she is putting to work with the Unique Boutique at 17 Main Street, which opened on April 28. She said the name is indicative of the show room, which includes a wide variety of hats, bags, jewelry and sandals. She listed quality, variety, and always being able to find something new as the boutique’s central themes.

“It’s a woman’s accessories boutique that’s very elegant,” she said of her shop. “I find unique things you won’t find anywhere else. I’m very particular about what I sell in my store.”

While she wasn’t giving away any trade secrets about acquisitions, items in stock include handmade Brazilian glass jewelry, unique cigar box handbags, and a variety of other items intended to meet the urge to accessorize.

An office manager by trade, Robinson traced her interest in accessories back to childhood. Back then, having her pink dress, belt and patent leather boots, lined up with a matching ribbon, was a top priority while her friends were busy climbing trees and playing tag.

Though it’s her first foray into boutiques or retail, Robinson is confident her enthusiasm will be a major asset. Quite simply, she enjoys accessories and enjoys sharing them with others. She’s also quick with an infectious smile and laughter, saying that’s a big part of why she’s there.

“You’ve got to enjoy what you do. That’s why I opened this place,” she said.

Robinson said the boutique had been under consideration for the past several years, and she decided to move on it in February. Having previously worked in Ayer, she noted the downtown could use a splash of style.

“I always came through the downtown area and I kept thinking this downtown area needs something like what I have to offer,” she said.

So far, she said, all systems are go.

“It’s been overwhelming. I could not be more pleased or more humbled by the support from this community,” she said. “I love Ayer.”

The Unique Boutique is open on Tuesdays, Thursdays and Fridays from 10 a.m. to 6 p.m., Wednesdays 10 a.m. to 7 p.m., and Saturdays 10 a.m. to 4 p.m. and closed Sundays and Mondays.

Join the Conversation

We invite you to use our commenting platform to engage in insightful conversations about issues in our community. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable to us, and to disclose any information necessary to satisfy the law, regulation, or government request. We might permanently block any user who abuses these conditions.