Pop quiz: What's the most entertaining and effective platform for Arizona Wildcats head football coach Rich Rodriguez to make his thoughts on the NCAA's proposed “Saban Rule” known?
The correct answer, apparently, is “inside a 20-year-old Keanu Reeves movie.”
This is “Arizona Speed,” a brilliant, hilarious YouTube video from the viral-minded Wildcats' athletic department. It's exactly what it looks like: a re-cut of the 1994 summer blockbuster “Speed,” in which Rodriguez criticizes the “hidden agendas” of coaches who support a proposal being considered by the NCAA rules committee that would force no-huddle teams to slow pace of play in the name of player safety.
It really has it all: 1990s cell phones, RichRod in a bulletproof vest, and conversations with Sandra Bullock, whose vague, re-appropriated line of questioning prompts this gem from Rodriguez:
“People enjoy the game. They watch people. They want to see the action. They don't want to see huddles, people holding hands, singing “Kumbaya.”'
The video doesn't take itself seriously, which is its saving grace, but maybe the best joke is the legalese disclaimer that runs across the bottom: “Any similarities to the movie SPEED or any of its characters is purely coincidental.”