The Braden Aboud Memorial Foundation and the Boston Red Sox both perform important philanthropic activities in their communities.

We hope these two organizations can quickly resolve their dispute over the “B Strong” logo both use.

The Aboud Foundation trademarked its B Strong logo, which includes the letter and a dove, shortly after its creation in 2007. The foundation honors the legacy of Braden Aboud, who died in a skiing accident in 2007 at age 14. His family has turned their grief into a foundation that helps a large number of needy El Pasoans every year.

In New England, a “B Strong” logo featuring the familiar letter on the Red Sox cap became a rallying point after the Boston Marathon bombing last year.

That logo was part of the outfield grass at Fenway Park as the Red Sox won the World Series. Money from Red Sox merchandise sold with the logo is donated to charity.

The Braden Aboud Memorial Foundation notified the Red Sox of the possible trademark infringement last year. The Aboud Foundation says the Red Sox have offered a joint-licensing agreement that would recognize the Braden Aboud Foundation as the owners of “B STRONG,” and allow the baseball team to use it.

But the two sides appear to have gotten hung up over how much money, if any, should be part of a settlement over licensing.

The Aboud family told the El Paso Times last week that talks had broken down and the foundation might have to sue the Red Sox.


That seemed to have caught the baseball team off guard.

“Until today's press report, the Red Sox had been unaware that the amicable discussions that were being had with the Braden Aboud Foundation were not progressing to resolve the matter,” the team said in a statement. “The Red Sox look forward to further such discussions and to a positive resolution — one that would, among other things, allow our distinct charitable interests mutually and successfully to co-exist.”

Non-profit corporations, like any other corporation, have to aggressively protect their brand and trademarks.

If the situation was reversed and the Red Sox had first used the logo, they would — rightfully — aggressively pursue any other corporation they believed had expropriated their mark.

So the Braden Aboud Memorial Foundation is right to assert its interests in protecting a logo that is deeply associated with its charitable organization.

And it's certainly understandable that the Red Sox would want to continue to use a logo that has come to symbolize a region's response to a terror attack.

No one alleges the baseball team deliberately used the Aboud logo.

It seems appropriate that the Red Sox should agree to pay a reasonable licensing fee to the Braden Aboud Memorial Foundation.

The sooner the issue is resolved, the better for both organizations.

That will allow the Red Sox and Aboud Foundation to focus on what each does best, and leave the legal dispute behind.