Heritage Auctions spokesman Noah Fleisher said Saturday that the Dallas-based company will now try to privately broker the $800,000, 4-foot-by-2-foot plastic wall section the Fab Four autographed on Feb. 9, 1964.
Other memorabilia items from the Beatles' historic appearance on "The Ed Sullivan Show" were bought by a high-end collector who asked not to be named.
Those included a signed "Sgt. Pepper's Lonely Hearts Club Band" original fan club poster for $59,375 and a "Beatles Meet the Beatles!" signed stereo LP for $56,250.
Autographs from the Beatles, Ed Sullivan and Brian Epstein from the 1964 performance sold for $125,000.