FITCHBURG -- Workers Credit Union has presented $29,150 to the Worcester County Food Bank raised in its fall and holiday fundraising campaign held from November through Dec. 31.
The credit union pledged the Worcester County Food Bank $5 for every new member or account and for every download of its mobile app. Workers Credit Union leaders and staff toured the Worcester County Food Bank and surprised the nonprofit with the donation on Wednesday.
"The response to this new fundraising campaign was tremendous and nearly tripled our original goal," said Doug Petersen, president and CEO of Workers Credit Union. "The ease of the automatic giving just for joining or downloading the app helped us far exceed our original fundraising goal."
The donation represents more than 4,100 new members and accounts and almost 1,700 downloads of the credit union's app.
The campaign was simple -- new members joined the credit union for the standard $5 membership fee and the credit union earmarked the donation to the Food Bank. The donation was automatic and applied to any member, new or existing, and all those who downloaded the credit union's mobile app during the campaign period. Workers had originally hoped to raise $10,000 for the food bank.
Workers Credit Union's donation will help the Worcester Food Bank distribute more than $115,000 of donated food to our community.
"This campaign has raised money and awareness," said Worcester County Food Bank Executive Director Jean G.
Workers Credit Union has been a longtime supporter local food banks and hunger-fighting programs. In addition to this campaign, Workers and its members donated $11,299 to the Worcester County Food Bank in September 2018 as part of its annual GiveBack program. In October 2018 Workers Credit Union donated $3,000 to the Gardner Community Action Committee (CAC) to help fight hunger in the greater Gardner area.
Worcester County Food Bank is the region's leading anti-hunger organization, distributing enough food annually for 5.4 million meals in collaboration with food donors, financial supporters, and volunteers. WCFB provides donated food to a network of 118 Partner Agencies that have food assistance programs, including food pantries, community meal sites, and shelters. This past year, WCFB and its Partner Agencies served 81,000 people in the community. WCFB also advocates within the community and at the state and federal levels for systemic and sustainable solutions to the problem of hunger. WCFB's mission is to engage, educate, and lead Worcester County in creating a hunger-free community. 94 percent of all donated resources go directly towards creating a hunger-free community. See: www.foodbank.org.
Workers Credit Union, home of the $3.3 million GiveBack program, is headquartered in Fitchburg with offices in Groton and Townsend.