PEPPERELL -- A new music and art festival is coming to Devens, and one Pepperell resident is helping to make sure the art shines just as much as the music.
Chris Cyr, 23, of Pepperell, is the artistic director for The Nines, a new music and arts festival debuting in Devens next month.
The festival, which features bands such as Dr. Dog, Delta Spirit and Explosions in the Sky, will also showcase a wide variety of art, from paintings to sculpture to movement-based interactive art.
"We had a vision of pulling together artists that exemplify The Nines theme. We wanted art that people could be a part of, engaging as many senses as possible," Cyr said.
The festival was co-organized by Great Northeast Productions, an event promoter based in Townsend, and 3Rivers Arts, an arts organization based in Ayer.
Cyr has been a member of the 3Rivers artist collaborative since its founding. He said the goal of the art design was to stimulate all of the senses, and that the art design for various parts of the venue will play off of the title -- The Nines. The VIP tent, for example, will have a Cloud 9 theme, and the comedy tent will play off of the phrase, "a stitch in time saves nine." The art garden's theme will be based on the nine muses, the goddesses of inspiration in Greek mythology.
Cyr is an illustrator, adjunct professor at Endicott College and 2012 graduate of the Rhode Island School of Design.
Cyr described his art as whimsical. It can be viewed at plaidcats.com.
He said most of the artists featured at The Nines are members of the 3Rivers artist collaborative, and all come from towns near Devens.
Julie Pampinella, public-relations director for 3Rivers Arts, said many of the artists have used raw materials such as reclaimed wood to create their art, lending an environmental consciousness to much of the work.
She said one of the featured pieces will be what she believes is the world's longest playable xylophone, which festival attendees will be able to play.
Monica Hinojos, executive director of 3Rivers Arts, said The Nines will place a special emphasis on the arts side of the music and arts festival. Having moved to Massachusetts from Texas, she said she based the format of the festival on South by Southwest.
"We know the music is probably the draw for most people, but the goal for us is to have people walk away talking about the art they're not expecting to see," she said.
She said she hopes that The Nines will both provide local artists with a larger platform than they would normally get, and make the region a destination for artists.
"We're really trying to establish this area as a destination for tourism as well as arts and culture. We hope other artists will see this and want to be a part of it," Hinojos said.
The Nines Festival is being held at Willards Field in Devens on Aug. 10. Tickets cost $55 for general admission and can be purchased at theninesfestival.com/tickets. VIP tickets can be purchased for $115 and include premier parking, fast-lane entry, access to the private Cloud 9 lounge, arts garden and viewing area, complimentary beverages and hospitality, air-conditioned restrooms and the NINES official 2013 poster.
Tickets will also be sold at the box office on the day of the festival.
Follow Chelsea Feinstein at Twitter.com/CEFeinstein.